Monday, June 3, 2013
Book Blogger Confessions: Blog tour, publicity posts and blogger traffic
Book Blogger Confessions is a meme that posts the 1st and 3rd Monday of every month, where book bloggers "confess" and vent about topics that are unique to us. Feel free to share, vent and offer solutions.
Just keep it respectful - no bashing authors or other bloggers! If you want to participate just grab our button and include it in your post with a link to either Midnyte Reader or For What It's Worth. We will be providing a linky at the end of our posts so people can "hop" to see all the participants answers.
Question: Does participating in book tours/cover reveals and author guests post drive traffic to your blog? What type of problems have you encountered when hosting them? (please keep it civil - no names or calling specific people out) As a blog follower, are you ever turned off by these kinds of posts? How much publicity is too much?
Unless it’s a tour for a very popular book (especially YA) or combined with a big giveaway I don’t notice a large increase in traffic.
It kind of makes me laugh when I get a pitch for a guest post that promises to “drive traffic” to my blog. They rarely do and I only accept guest posts because I’m either interested in the book/author or I think my followers would be. They’re actually a lot of work to put together so I wouldn’t bother otherwise.
The one problem I’ve run into a few times is realizing that the post sent to me was not original and had already been posted elsewhere. It never occurred to me that could happen. Otherwise I haven’t had any big problems hosting an author or tour….just a few annoyances such as them not including covers and links. That drives me crazy because then I have to spend a lot of time looking everything up myself. I also hate when you receive the post the day before it’s supposed to go up. Like I said these things can take awhile to format.
I came up with a list of guidelines for authors who want to guest post on my blog. I find it much easier for everyone that way. I have a specific post length, nothing R rated, that it must be an original post, how many links allowed etc. That has cut down on a lot of miscommunication and problems.
As a blog follower, are you ever turned off by these kinds of posts? How much publicity is too much?
I do think some of the tours and cover reveals get out of control. When my whole stream is filled with the same book on the same day I tend to get turned off rather than interested. But I know they work so I can’t really fault anyone for doing it.
I also don’t like tours that last 2-3 weeks or get bloggers to compete with each other. From what I’ve seen it gets really ugly which is definitely not something you want to see with a blog tour.
The really long tours don’t add a lot of information and the guest posts tend to be filler or all awesome reviews. I can see how it would get difficult for an author to come up with that many original posts so I think it benefits everyone to keep it on the shorter side.
*** I’m away for BEA but I will get back to all the comments and links!!